AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps in Europe - Q1 2023 Performance
An overview of the performance of the top 5 drawing and coloring apps in Europe for the first quarter of 2023, featuring data on downloads, revenue, and active users.
In the first quarter of 2023, the top 5 drawing and coloring applications on a unified platform in Europe experienced varied performance trends. Here's a closer look at their weekly downloads, revenue, and active users.
Color by Number：Coloring Games from Wildlife Studios showed a steady increase in weekly revenue, peaking around $26K by late January and maintaining levels close to this figure throughout the quarter. Weekly downloads saw a peak of approximately 214K in early January, followed by a general decline to about 92K by the end of March. The app's active users fluctuated, starting at 857K and ending at 634K.
Disney Coloring World by StoryToys Limited had a more varied performance. Weekly revenue started at $16K in late December, experiencing minor fluctuations before settling at around $12K by the end of March. Downloads peaked at 61K in early January, followed by a decrease to roughly 12K by late March. Active users followed a similar trend, beginning at 70K and ending at around 32K.
Gallery: Coloring book & decor from BERESNEV s.r.o. saw its weekly revenue fluctuate between $8K and $13K, with a notable peak in late January. Downloads increased from 7.6K in late December to a peak of 15.6K in mid-February, before declining to approximately 11.7K by the end of March. Active users saw a steady decline from 213K to 183K over the quarter.
Pixel Art － Color by Number by Easybrain Ltd had consistent weekly revenue, generally around $10K to $12K. Downloads showed a peak of 329K in late December, with numbers settling around 232K by the end of March. The app maintained a high level of active users, starting at 2.98M and ending at 2.75M.
Sandbox - Pixel Art Coloring by Alexey Grigorkin also demonstrated stable revenue, averaging around $10K to $12K weekly. Downloads fluctuated, peaking at 71K in mid-February and ending at approximately 67K in late March. Active users remained robust, ranging from 1.97M to 1.88M during the quarter.
These insights come from Sensor Tower, where more detailed data and analysis can be found.
